The Thank You Gift

A few weeks back I mailed a block of Cabot Cheddar to my friends at Astral Buoyancy co. They were gracious enough to put up with me at Outdoor Retailer this summer and I thought I'd introduce them to The Cheese That Changes Life. Cabot is a Vermont company that wins the world Cheddar Contest every single year and it's the BOMB* for lack of a better term. It's hella wicked stuff. We're very proud of it. So I brought some to the post office and sent it down to North Carolina along with my own hand-drawn impression of a penguin wearing The Norge. A few days later I was talking on the phone to the manager there. He told me how great the cheddar was and how everyone at the factory was eating it. "But you know," he added gently, "they do sell that at grocery stores down here. Like, everywhere."

Oh riiiight. I had a flashback of shopping in Florida when I was at nationals with Riot and seeing a lot of Cabot. Because it's a major company. And it's all over the East Coast. Essentially what I did was like living in New Jersey and sending some Peanut Butter over to Pennsylvania with a note, "You'll never believe this: it's crushed up peanuts- but you'd never know it! There has got to be a million uses for this stuff- we use it all the time here in New Jersey. You could say that as a state, we're pretty advanced culinary. And culturally."

*we replaced the word here for family audiences!